WRITERS.
Never before as in this digital era were there so many opportunities to make good content. A good, well-told story excites audiences.
THINKERS.
Does your audience read the news on a mobile phone, tablet or PC? Are they looking for your brand on social networks? In the age of audience, content matters but also where you publish it.
DESIGNERS.
Content cannot be separated from the experience. Readers must connect with ease and the experience must allow them to be part of a story. Today’s designer is a visual storyteller.
CHANGE IN THE PUBLISHING PROCESS IS RAPID.
“We went from preparing information to be published at a certain time to publishing it hourly.” Andrew Fergusson
THE FUTURE.
Change happens when you take the path of innovation. The best tools are those that last over time and they are what allow us to face the challenges of disruptive changes:
Consulting for small and medium newsrooms • Training • User experience • Design thinking • Branding • Email content • Digital editorial design • Corporate communication